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全方位知识产权服务,我们为您的专利,商标,公业设计,版权提供优质的商业机密解决方案

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全方位知识产权服务,我们为您的专利,商标,公业设计,版权提供优质的商业机密解决方案

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Postponement Of Public Seminar : Enhance Your Competitive Advantage & Capture Market Share With Patents And IP Rights (18 April 2019)

We refer to below seminar to be held on 18 April 2019 (Thursday), at Penang, Pintas Solution Sdn Bhd.

We regret to inform that due to unforeseen circumstances, the seminar has been postponed until further notice.

Please do not hesitate to contact Ms. Lian See by telephone at 03-7876 5050, or by email at iptech@ipowner.org , should you have any queries.

We apologise for any inconvenience caused.

Thank you.

Please click here to register

Kindly contact us for more information:
+6016-285 5770
iptech@ipowner.org

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1 March, 2019
Blog Newsletters Articles IPotential

The U.S. Patent and Trademark Office received 440,768 new trademark applications in 2017.



Intellectual property comes in various formats, including trademarks, copyrights and patents. While most large businesses have created and maintain enforcement on a large intellectual property portfolio, many small or medium-sized enterprises (SMEs) wait too long into their development to get serious about intellectual property protection. You want to be proactive with intellectual property in the early stages of your business, but protection alone can cost a lot of money in dealing with lawyers specialized in the space.

To make matters worse, the cost and difficulty in enforcing intellectual property rights can place a large burden on SMEs that would rather focus on growth-related opportunities and scaling their business at the lowest cost possible. As a lawyer who handles a lot of intellectual property matters, from trademark filings to infringement litigation, I understand the complexities that many small business owners face in this difficult area of the law.

Here are a few things you should consider in the realm of intellectual property.

What are the biggest challenges with intellectual property protection?

I have worked with many companies in protecting their valuable intellectual property within the U.S. After filing for protection in the U.S., they often realize that, as they grow internationally, a U.S. Patent and Trademark Office trademark registration only goes so far. Specifically, it only goes as far as the borders of the U.S.

Abroad, there are many infringers, particularly residing in China, who could care less about your U.S. federal registration and will rush to file a similar application to the registration you own, but in their jurisdiction. This often leads to issues with regard to rights to sell in that jurisdiction and ends up costing a lot of money.

The key is to map out where you plan on selling your goods and services, and be proactive about getting filings into those jurisdictions as early as possible.

Why is intellectual property ownership and licensing important for your business?

In a rapidly growing intellectual property market -- the U.S. Patent and Trademark Office received 440,768 new trademark applications in 2017, which was almost 14% over 2016's number -- it is important for SMEs to utilize intellectual property ownership and licensing at an early stage. Similar to real property, the amount of "clear land" available for intellectual property depletes by the day as more people and companies are filing trademark applications to protect their brands and patent applications to secure the utility or designs of their products.

Owning intellectual property helps you protect from others using something identical or similar to your creation, brand or product, and can also create new sources of revenue should you desire to license your goods or services out to third parties. Without protection, you could end up spending a lot more money in defending against someone else or even rebranding, and miss out on commercial opportunities.

What are some new technologies to be aware of in the intellectual property space?

Like any field, intellectual property itself is being disrupted by new technologies. One example is a company called TM Cloud, which assists with managing intellectual property filings so that it is easy to stay up to date with deadlines on when certain documents must be filed and to maintain important registrations.

Another example is NPER, which utilizes the blockchain to document intellectual property ownership and licensing through a public ledger, and allows the community to essentially score the strength of intellectual property in a way that the U.S. Patent and Trademark Office does not currently seek to do through its approval process.

These are just a few examples of technologies seeking to strengthen the existing intellectual property space, and there is likely to be even more improvements in the near future.

source: https://www.inc.com/darren-heitner/why-intellectual-property-is-important-for-your-business-what-you-should-be-doing-now-to-protect-it.html



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专题(二)下:谷歌(Google)成功背后重要功臣,专利!

上篇文章提及谷歌运用专利转化为企业盈利,趁互联网的崛起,它开发了PageRank核心技术。通过创新的商业模式,谷歌将网络浏览交通量转化为网上广告收入,造就如今搜索引擎公司以及手机操作系统的龙头老大。续上篇,本文将探讨谷歌在面对移动型经济(mobile economy) 时代的新浪潮,如何通过大量的收购第三方有关手机移动技术之专利为其手机操作系统安卓 (Android)护航。

专利护航安卓(Android)进入移动经济时代

2011年7月29日,苹果(Apple)、爱立信(Ericsson)、微软(Microsoft)、行动研究(RIM)及索尼(SONY)合组Rockstar公司,以45亿美元收购北电网路(Nortel Networks Corporation)包括其6000多项专利。这些专利涵盖了无线、数据系统、光学、声音、互联网、服务提供商和半导体等相关技术类别,其中甚至还涉及网络搜索和社交网络技术。然而此次收购,谷歌(Google)和英特尔(Intel)却败下阵来。

专利是一种垄断权利,也是通行证。Rockstar收购北电网路的举动影响行业的权利平衡,触动了谷歌的神经线。谷歌眼见大势不妙,立即进行反击,以125亿美元的天价收购摩托罗拉(Motorola)逾 1万7000多项电子通讯及网际网路相关的专利。如此一来,谷歌的收购行为可被视为自身保御,确保继续享有搜索技术及手机安卓系统通行证。此举也让安卓厂商面对苹果的威胁时具备更有力的条件。

除了收购摩托罗拉,谷歌也从IBM, YOUTUBE, HTC 收购了1000多项专利为开拓新兴市场护航。下图为谷歌史前十大最大专利收购案。




强大专利库,扩大市场占有额




上圖表为谷歌2009至2016年的專利授權數據表 。授权专利数量在2011年至2015年明显增加。2010年初期,智能手机诉讼案逐渐增加,谷歌加快申请专利的步伐也不惜花大钱收购科技公司为安卓护航。 随着谷歌开始业务多元化,谷歌专利数量也随之增加。根据CBINSIGHTS分析,2012年开始谷歌专利申请重点大部分都是在无人驾驶汽车、谷歌眼镜以及可穿戴设备。谷歌的无人驾驶汽车项目已经从测试阶段成熟,目前已为多名参与者提供免费出行服务。随着Project Loon项目,以气球为动力提供网络接入服务的项目不断发展,“Balloon热气球”也在2014年开始出现,并在2016年成为专利申请其中最多的领域。据IFI Claims 2016年美国专利授权数量排名,谷歌在2014进入前十名,并在2015年排列第五,2016年依然稳坐第五。

从谷歌申请与收购的专利项目可见,谷歌专利涉及的领域包括了机器人相关的人工智能、计算机视觉以及无人车和无人机。除此之外还包涵了云计算和云存储、移动设备、可穿戴技术如交互式纺织品,以及增强现实、虚拟现实技术和智能家居设备。由此可见,强大的专利庫验证了谷歌掌握许多的先进技术,在开拓新兴市场掌握更多先机,打技术专利战争拥有更多的胜算。随之,不但能为谷歌带来可观的专利费收入,更能確保市場佔有额及源源不断的盈利。

谷歌公司的成功无疑为广大创新型企业提供了一个绝佳的榜样,也带给我们启示:无论在科技或其他行业,一个新创企业想要获得成功,先是要开发出自己的核心技术,并围绕这一核心技术构筑起坚实的专利保护圈,或通过策略性的收购第三方专利,并按照自身的特点制定合适的专利战略,这样才能在市场竞争中立于不败之地。



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公司荣誉



Malaysia Best Intellectual Property Agent 2012

by MyIPO 



The world's top 1000 patent firms for years 2013, 2014, 2015, 2016, 2017 and 2018

by IAM magazine - Globe Business Media Group 



Patent Prosecution Ranking for Malaysia

by Managing Intellectual Property IP STARS 

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